Clik here to view.
Best Practices for Your Email Unsubscribe Page
It’s no fun when someone unsubscribes from your email list. But let’s face it . . . it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open...
View ArticleClik here to view.
Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started
U.S. nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should...
View ArticleClik here to view.
Are Nonprofits Using Common Email Engagement Tactics?
We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time,...
View ArticleClik here to view.
Need Something Like Canva But for Video?
Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do . . . Yes, I have video editing software, but sometimes...
View ArticleClik here to view.
Ask the Expert: Starting and Hosting a Podcast
Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing...
View ArticleClik here to view.
Are You in Charge of Your Nonprofit’s Digital Transformation by Default?
If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting...
View ArticleClik here to view.
5 Simple Strategies to Organize Your Nonprofit’s Donor Data
Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective...
View ArticleClik here to view.
Curious about Using Slack? Check Out These Resources
In the never-ending quest to quell email’s domination of our work lives, many people are turning to instant messaging platforms. For small organizations, texting, Facebook Messenger, and Google...
View ArticleClik here to view.
How to Connect Email Engagement to Your Big Goals
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according...
View ArticleClik here to view.
3 Email List Building Pop-Ups for Your Website
During Tuesday’s webinar, we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved...
View Article